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Habaneras joins the start of the La Vuelta bicycle race and cycles for a good cause

Habaneras Shopping Centre, managed by JLL, is making a new commitment to solidarity by taking advantage of the La Vuelta a España 2019 bicycle race, which this year begins from the city of Torrevieja.

Taking advantage of this important moment, the shopping centre continues to accumulate achievements and generate beneficial synergies with the renowned #IAmTorrevieja movement, with which it has become a reference in the environmental protection of this city and also of its sector.

This time, for the La Vuelta a España bicycle race, Habaneras has established a special collaboration with Grupo Škoda, official sponsor of La Vuelta, the Fundación Seur foundation and the Fundación Alberto Contador foundation, joining them on the Bicycles for Life project with the donation of bicycles seized by the Civil Guard of Torrevieja which were granted to the shopping centre in order to find a charitable cause for them.

Specifically, Bicycles for Life receives donations of second hand bicycles for restoration, thereby giving them a second life, and thanks to the collaboration of Grupo Škoda and the Fundación Seur foundation, offering them to both national and international disadvantaged groups.

Thus, each afternoon from the 1st to the 25th of August, Habaneras visitors will be able to cycle for a good cause. For each 18km cycled, the shopping centre will donate a bicycle to this Foundation. Additionally, each week we will have a podium for participants who have cycled the furthest, who will be awarded a charity bicycle as a prize. Among all participants of the month, those with the two best scores will also win a VIP ticket to enjoy the day of the race with the teams and their cyclists, as well as forming part of the official presentation of the charity bicycles to the renowned cycling star; Alberto Contador, which is scheduled for next August 26 th, at 11:00h., in the same shopping centre.   

To be able to participate, you must be a user of the Habaneras CC app. To carry out this action, bicycles will be installed at the shopping centre. Once on the bicycle, participants will have 2 minutes to cycle, each one accumulating kilometres both individually and accumulating the total achieved by all charity participants.

Thus, once again and with everyone’s support, the goal is a new achievement associated with the #IAmTorrevieja movement, which since its creation last June, has continued to propose new charity challenges with great social and environmental commitment, making Torrevieja citizens and visitors a good example.

On this occasion, the aim is to achieve the largest donation of bicycles in the history of this foundation. Although the challenge is promoted by Habaneras Shopping Centre, everyone’s participation is required to achieve it, calling on society, the Administration and Organisations involved in this race, as well as teams and cyclists who we hope will also cycle in this charity action for the #BicisParaLaVida project.

This is how #IAmTorrevieja with La Vuelta was created, a charity action which intends to encourage social commitment between all the aforementioned parties, and besides to the environment, encouraging the use of the bicycle as a transport vehicle with 0 emissions, since it will also take the count of the amount of CO2 that we stop emitting into the atmosphere, making use of the bike instead use the car.

We hope you come along for the ride this August at Habaneras!


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Between the 1st and 25th of August